Nutrient-dense foods that trigger mechanical stretching in the stomach and stimulate gut hormones are a growing priority for health-conscious consumers.
The popularity of what are sometimes referred to as satiety-signalling foods reflects a wider change in how people judge food, according to expert Aysegul Ozcan, Enhanced Nutrition Commercial Marketing Director at Cargill.
“Consumers are increasingly interested in what food does for them in everyday life: whether it helps them feel energised, supports digestive comfort or keeps them feeling satiated,” she tells Food Formulator.
“That reflects a shift beyond nutrients on a label towards the experiences and outcomes people notice after eating.”
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