Dirty sodas – aka, soft drinks with added creamy flavours, syrups or other mix-ins – have skyrocketed in popularity recently with consumers appreciating the elements of fun and customisability that they bring.
And major players in the drinks space, including The Coca-Cola Company and PepsiCo, are investing in the trend.
In April, PepsiCo introduced Dirty Mountain Dew in the US, the brand’s first take on dirty soda, blending Mountain Dew’s citrus taste with a smooth, creamy flavour finish.
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