Snacks are increasingly replacing meals rather than sitting alongside them.
But which demographics are behind our increasingly ‘snackified’ food culture, and what does this shift mean for those of us creating consumers’ favourite nibbles?
According to Innova Market Insights, Gen Z and Millennials now replace at least one meal a day with a snack, against 19% of Boomers.
“One key driver is lifestyle,” says an Innova analyst. “Younger consumers are more physically and socially active, which keeps them on the move and makes snacking the more practical option. Snacks are now being asked to work as micro meals.”
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