Here’s how the EU’s ‘meaty’ claims ban could impact your business

Lawmakers are pushing for an even stricter definition of ‘meat’ following new rules banning 31 ‘meaty’ marketing terms for plant-based foods

You need to be a subscriber to read this article.
Click here to find out more.

European Union (EU) lawmakers recently reopened a debate over banning the use of ‘meaty’ terms for plant-based alternatives. 

In March, the European Parliament, Council and Commission reached a compromise with plant-based groups regarding a regulation that strengthens the position of farmers in the food supply chain. 

Regulation (EU) 2026/1739 – which entered into force 18 August and amends Regulations (EU) No 1308/2013 (single CMO), 2021/2115 (CAP strategic plans) and 2021/2116 (CAP financing) – includes a stricter definition of ‘meat.’ 

Under the new regulation, 31 terms, including ‘beef,’ ‘chicken,’ ‘bacon,’ ‘steak’ and ‘liver,’ are reserved for animal products. As a concession, format-based descriptions, like ‘burger’ and ‘nugget,’ remain available to those selling plant-based alternatives. 


A subscription to Food Formulator is FREE! Sign up to the newsletter HERE to gain access to all exclusive content. If you have subscribed and need a reminder of your login details, contact us at foodformulator@hpcimedia.com.



Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Food Formulator.

Subscribe now Already a subscriber? Sign in here.

Trending Articles

You may also like