Protecting food with food: Prosur toolbox targets demand for clear label solutions

Published: 10-Jul-2026

Prosur has developed a unique toolkit of natural ingredient solutions that protect food with food, enabling manufacturers to drop unwanted chemicals and meet demand for natural, clear label products

Research shows that consumers are increasingly aware of ultra-processed foods (UPFs), with 48% globally regarding them as unhealthy and associating them with artificial ingredients and chemical additives.1 Additionally, when choosing which products to buy, 62% say they look for recognizable ingredients, while 57% prize ingredient transparency.2

Tightening global regulations are also accelerating the shift towards natural, minimally processed foods. In the US, the Make America Healthy Again (MAHA) Commission is targeting reductions in UPFs, synthetic colors, and added sugars. In the EU, stricter limits on nitrite and nitrate additives in processed meat, cheese, and fish were implemented in 2025.]

Targeting these needs, Prosur’s Get It Natural™ Toolbox is a ready-to-use suite of multifunctional natural ingredients that enables the removal of synthetic additives from food and beverages. It is validated through industrial trials, independent third party studies and real world commercial applications.

The Get It Natural™ Toolbox includes:

Chemical Elimination: next-generation natural ingredient systems that remove nitrites, phosphates, sulphites, and other unwanted chemicals from processed meats while improving yield, stabilizing shelf life, and maintaining texture, juiciness, and color

Next Level Fermentation: crafted from upcycled superfoods through gentle water infusion with no solvents or additives, creating unfavorable conditions for spoilage organisms such as yeasts and molds

Smarter Sweetener System: sourced from a sustainable, climate-resilient Mediterranean carob crop, delivering metabolic functionality through naturally occurring sugars, without artificial sweeteners or fortification

Cost-Efficient Cocoa Alternative with Fiber-Driven Digestive Benefits:a soluble, upcycled carob fiber that reduces cocoa dependency while delivering structure, digestive support, and significant cost optimization

Juan de Dios Hernández, Prosur CEO, said: “The future of food is more natural food, and that’s exactly where we’ve been building solutions for years. As food-biotech pioneers, we revolutionised meat processing in 2015 by eliminating nitrites using nature-powered technologies, long before European regulations tightened. Today, Prosur brings its solutions to all food and beverage categories. Through the Get It Natural™ Toolbox, we support manufacturers in developing scalable applications that meet growing market and regulatory demands – without synthetic additives or other compromises."