AI is helping food firms boost revenues by augmenting the human touch

By Julia Wray | Published: 15-Oct-2026
Manufacturing & Supply

Food companies should not limit their AI use to routine tasks when AI can help brands turn an idea into a fully-visualised concept more thoroughly and much faster

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AI is helping food firms boost revenues by augmenting the human touch

Food companies in 2026 are typically using AI to save costs by automating production, finance, HR and routine tasks generally. 

However, a more interesting use – albeit a harder one – is on the revenue side, where AI is helping people create new things and do them better than before.

In this article, Jonathan Kahan, CEO of the AI-augmented innovation practice Quartz Labs, answers Food Formulator’s questions about AI’s role in product creation.

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